Meet our Team

Debbie Lee, Owner/Agent
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With two decades of dedicated experience in the insurance industry, Debbie Lee is a seasoned professional committed to serving the needs of her clients. As a Senior Insurance Advisor, she brings a wealth of knowledge and expertise to help individuals and families make informed decisions about their insurance coverage.

Debbie's passion for making a positive impact extends beyond her profession. She is an active member of the La Crosse community, where she has spent her entire life. Her deep roots in the community have fueled her commitment to giving back. Debbie is particularly dedicated to assisting low-income families and seniors, providing them with the support and guidance they need to secure the best insurance solutions for their unique circumstances.

In addition to her professional and community involvement, Debbie is an enthusiastic volunteer in the La Crosse area. She believes in the power of community engagement and strives to make a difference in the lives of those around her.

Debbie Lee's extensive experience, dedication to her community, and active volunteer work make her a trusted and respected figure in the La Crosse area. Whether you're seeking insurance advice or looking for someone who understands the local community inside and out, Debbie is here to help.

Contact Debbie today to explore your insurance options and experience the difference of working with a knowledgeable and caring advisor.

John Becker, Advisor/Agency Operations Manager
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John Becker brings 29 years of experience and knowledge as an Insurance Advisor within the financial services industry. For almost three decades, John’s practice has focused on the retirement planning needs of pre and post retired seniors. The concentration is on the four most important areas affecting people in their retirement years; Healthcare Planning (Medicare), Income Planning (Annuities), Protecting Lifelong Savings (Long Term Care) and Legacy Planning (Life Insurance) ; protecting their most important asset – their family.

As an independent insurance broker, John represents highly rated companies providing Medicare Advantage plans, Medicare Supplement plans, life, annuities, and other insurance products. Representing multiple insurance companies gives John the ability to work with you to find a plan that best fits you and your family’s needs.

John grew up in a small rural community in rural Wisconsin where HARD WORK was the “order of the day.” John attended Melrose – Mindoro High School where he was a 4-sport athlete. John later graduated from the University of Wisconsin, La Crosse, where he was a 2-sport athlete in football and baseball. John’s current hobbies include: traveling to see kids and grandkids, golfing, serving as a referee and motivational speaking. He currently resides in Holmen, Wisconsin with his lovely wife, Kelly, of 35 years.

John Becker is not affiliated with Securities America and cannot provide securities or financial advisory services.